The Marketing course is geared towards those interested in pursuing a career in marketing or improving their marketing skills.

This course provides the essential information and skills required by professionals who have to make marketing decisions that are important to the direction and performance of an organization or business. Provided in this course is a practical approach to marketing in any environment.

In the first part of the course, marketing challenges are introduced as are some essential skills necessary to address these challenges and have success at marketing.

It also directs the student how to develop a marketing plan, understand consumer behavior, assess both the product and the market, segment a market, and instruct students about the importance of positioning. Students will learn how to create an effective marketing strategy.

The second section of the course covers the importance of effective communication with potential and current customers and setting appropriate communication goals. It also gives direction regarding product presentation, pricing, and distribution.

Finally, the course instructs students about technology in marketing including the use of web sites, e-mail marketing, search engine marketing, and social media marketing.

After completing this Marketing course, students will understand why and how marketing affects business and be able to implement a successful marketing plan of their own.

Who Should Attend

This course is recommended for individuals aspiring to gain expertise in marketing.

Prerequisites

This course requires that students meet the following prerequisites:

1. The candidate must have a commitment to the pursuit of excellence.
2. The candidate must have completed or been in the process of completing a high school or secondary school diploma or similar educational standards.

Certification Preparation

This course prepares candidates to sit or take, the Certified Business Professional exam – E30-708

Course Outline: 

Module 1: Introduction To Marketing

Module 2: Consumer Behavior

Module 3: Developing A Marketing Plan

Module 4: Introduction To Product And Market Assessment

Module 5: Target Marketing And Segmentation

Module 7: Marketing Strategy

Module 8: Communication Goals

Module 9: Product Planning

Module 10: Pricing

Module 11: Distribution

Module 12: Technology In Marketing